Do you tell your team you want to be “World Class”?  If you do, let me try to persuade your thinking and change your goal.   To me, World Class means you are have achieved a standard of quality attained by many other organizations making it unexceptional. Being 1, 2, or 3 in the world is really what matters and is exceptional.   For example, lots of athletes are World Class and make it to the Olympics.   Only the ones that bring home a medal make it in the Nike commercial.   Is the goal to have excellence above everyone else or achieve a level of excellence that is expected at a minimum to enter the world stage?