Communicating the company’s strategy to the organization is a difficult thing to do.  Everyone has to buy into the goal of where the company is headed and being able to clearly articulate the strategy is key.  Once everyone is on board and the entire team is rowing in the same direction the results that can be produced are amazing.  The December 2011 issue of the Harvard Business Review illustrated a great example of how to communicate the strategy and ultimately the Why of the organization.  The article explains how Four Seasons has been able to achieve great success by aligning the daily activities of its employees to the strategy of the organization.